BRADBITLER Logo
BRADBITLER Logo
PRODUCT DESIGN LEAD

I specialize in leading design at the intersection of systems, technology, and people. At Apple, I've led multi-disciplinary teams on projects with multi-billion-dollar outcomes, reimagining developer workflows and architecting cross-platform experiences. My leadership style is grounded in trust, craft, and clarity—built over years of leading teams in both combat zones and design orgs. I'm especially focused on applying AI to real-world problems, elevating design orgs, and building the systems that power meaningful product experiences.

Company LogosAppleAutodeskBerkeleyMarines

WORK

Review Summaries - Apple LLM Project
Oversight - Apple Special Projects
An All New Platform - Developer Experience

explores

A concept for a social sharing maps that allows users to create and share beautiful, customizable route maps from their activities.

ABOUT

Brad Bitler at Apple Park wearing a Mac OS sweatshirt

I lead with clarity and care—building high-performing design teams and thoughtful digital experiences at scale.

I'm a designer and developer who leads with systems thinking, technical fluency, and deep respect for the people behind the product. At Apple, I've led global design initiatives across developer platforms, AI features, and media products—delivering impact through strategy, clarity, and relentless execution.

Before tech, I served in the Marine Corps as a platoon sergeant, where I learned how to build trust in high-pressure environments. That experience continues to inform how I lead: with humility, high standards, and a commitment to enabling others. I care deeply about building teams that move fast, think big, and design for real-world impact. My mission is to build the kind of design culture that scales sustainably—one that's human, rigorous, and never afraid to lead.

CONTACT

Get in Touch

Interested in working together? Feel free to reach out for collaborations or just a friendly hello.